ABOUT
Magnetic, Magical, Maniac.
Fleeting, yet its allure refuses to fade.
Fleeting, yet it lingers where memory lives.
Hidden, yet its pull is impossible to escape.
Three impulses bound in a single breath—
a world of scents that stirs sensibility and instinct.
STORY
“MAGMANIA” is a fragrance brand created for modern adults living in the present.
It emerged from the encounter of two creators at Diamond Heads—a creative company that has cultivated imagination for over 40 years—one driven by an instinctive love of scent and the other by a refined design aesthetic.
The theme of the 1st collection, “AFTERCOLORS,” is “wearing sensuous hues”: complex, ambiguous, deep, and warm. The allure and atmosphere of adulthood are distilled into five smoky and musky eaux de parfum.
To bring this world to life, we collaborated with six photographers we deeply trust.
The brand image of “MAGMANIA” was crafted with Kazumi Kurigami, while the scent imagery of “AFTERCOLORS” is expressed through the works of five artists—Syunya Arai, Jun Okada, Masahiro Yamamoto, Masanori Kaneshita, and Takako Noel.
A sensory experience in which sight and scent resonate, releasing both instinct and sensibility—and here, it begins.
1st collection "AFTERCOLORS"
The theme of the 1st collection, “AFTERCOLORS,” is “wearing sensuous hues”: complex, ambiguous, deep, and warm. The allure and atmosphere of adulthood are distilled into five smoky and musky eaux de parfum that embody a refined depth—evoking quiet sensuality and warmth.
FADED WOOD （LEATHER MUSK） − A Tawny, Lustrous Embrace of Wood
FOGGY FLORA （FLORAL MUSK）− Glistening Blossoms Beyond the Mist
VEILED HINOKI （WOODY MUSK）− Memories of Hinoki Wrapped in Mystical Green
DUSKY ROSE （ROSE MUSK）− The Sensuality of Rose Tinged by the Red of Sunset
MISTY AMBER （POWDERY MUSK）− Amber’s Afterglow Smoldering in a Blue Haze
MAGMANIA meets Six Photographers
Capturing unseen impulses in fleeting moments of light and shadow, then imprinting them eternally—
this vision led to a collaboration with six photographers we deeply trust, to portray the striking world of “MAGMANIA.”
The brand image of “MAGMANIA” was crafted with Kazumi Kurigami, while the scent impressions of “AFTERCOLORS” are expressed through the works of five artists: Syunya Arai, Jun Okada, Masahiro Yamamoto, Masanori Kaneshita, and Takako Noel.
Their distinct perspectives connect sight and scent, guiding you toward a new sensory experience that liberates both instinct and sensibility.
KAZUMI KURIGAMI
Born in Hokkaido in 1936, he is one of Japan’s foremost photographers, whose work spans advertising, portraiture, and film. Driven by an unwavering belief and passion as a “photographer,” his creations are always imbued with formidable power and profound insight.
SHUNYA ARAI
Born in Tochigi in 1972, he is a photographer who moves fluidly across diverse fields. From fashion photography that captures emotion and narrative, to portraits that delve into the inner depths of artists, his work carries an emotional and cinematic richness.
MASAHIRO YAMAMOTO
Born in Hiroshima in 1983, he is a photographer whose refined, modern artistry reflects a distinct aesthetic. Working mainly in fashion and advertising, he captures the inner life of his subjects with a delicate gaze, creating images that blend tension and softness with a pictorial afterglow.
JUN OKADA
Born in Tokyo in 1980, he is a photographer who skillfully captures the subtle interplay of light and shadow, quietly shaping fleeting moments of beauty. Working closely with his subjects across diverse fields from fashion to documentary, his images reveal a depth and stillness imbued with gentle warmth.
TAKAKO NOEL
Born in Tokyo in 1991, she is a visual artist working between Japan and Mexico. Exploring life, death, and the origins of the soul, she portrays the boundary between fantasy and reality with vivid intensity. Her work carries a power that stirs the spirit and even unlocks memory.
MASANORI KANESHITA
Born in Hiroshima in 1987, he is a photographer who captures the emotions and atmosphere of everyday life. Focusing primarily on interior design and lifestyle, his images convey a gentle warmth that reveals the quiet happiness hidden within the everyday.