MAGMANIA POP-UP STORE

Starting December 1, 2025 (Mon), MAGMANIA will open its very first POP-UP STORE at Ginza Tsutaya Books (GINZA SIX 6F).

On the same day, sales of all five MAGMANIA Eau de Parfums will also begin. This special occasion brings together the complete fragrance lineup—an opportunity to experience all five scents.

Dates: December 1 (Mon) – 28 (Sun), 2025
Location: Ginza Tsutaya Books
GINZA SIX 6F, 6-10-1 Ginza, Chuo-ku, Tokyo 104-0061
TEL: 03-3575-7755
Business Hours: 10:30–21:00

MAGMANIA is a fragrance brand launched in 2025 under the theme “A world of scents that liberate the senses and instincts.” Just as you enjoy choosing your daily outfits, we want you to enjoy fragrance as a fashion item—another way to express your individuality. With that vision, we create new experiences of scent.

As a brand produced by the creative company Diamond Heads, MAGMANIA also explores translating olfactory sensations into visual expression. The brand’s imagery and the scents of the 1st collection “AFTERCOLORS” are expressed through the works of six photographers. We invite you to experience the world of MAGMANIA visually as well.

The 1st collection AFTERCOLORS is themed around “wearing sensual hues,” featuring five smoky, musky Eau de Parfums. Complex, ambiguous, deep, warm, and refined, each fragrance carries a sophisticated sense of depth. As fashion items for the modern adult, these scents bring allure and richness to your everyday life.