Starting Friday, July 24, 2026, MAGMANIA will hold a POP-UP STORE at SALON adam et ropé NEWoMan SHINJUKU.

MAGMANIA is a Japanese fragrance brand launched in 2025 with the vision of making fragrance an essential part of everyday style, just like fashion, for today's modern adults.

Its first collection, AFTER COLORS, features five smoky and musky eau de parfums created for sophisticated individuals who appreciate fragrances with depth, warmth, complexity, and subtle elegance.

To further express the identity of the brand, MAGMANIA collaborated with six photographers to visualize the brand concept and each of the five fragrances through photography. Their works capture the emotions, memories, and unspoken sensations inspired by each scent, creating a unique world where visual art and fragrance resonate together.

We invite you to experience the captivating world of MAGMANIA and discover the fragrances that awaken your senses and instincts.

Dates: July 24 (Fri) – August 2 (Sun), 2026
Location: SALON adam et ropé NEWoMan SHINJUKU

3F, NEWoMan Shinjuku
4-1-6 Shinjuku, Shinjuku-ku
Tokyo 160-0022, Japan

Opening Hours
Mon–Sat: 11:00 AM – 9:00 PM
Sun & Holidays: 11:00 AM – 8:30 PM

Starting Friday, July 10, 2026, MAGMANIA will open a POP-UP STORE at Roppongi TSUTAYA BOOKS.
Located in one of Tokyo's leading destinations for books, art, and design, Roppongi TSUTAYA BOOKS provides the perfect setting to experience the world of MAGMANIA through fragrance.
Discover all five Eau de Parfum scents from our debut collection, inspired by the concept of "Wear the Allure of Color." Take your time exploring each fragrance and the unique atmosphere it evokes.
Just as every book offers a new story, we hope you'll discover a fragrance that resonates with you.
We look forward to welcoming you into the world of MAGMANIA.

Dates
July 10 (Fri) – July 30 (Thu), 2026

Venue
Roppongi TSUTAYA BOOKS

6-11-1 Roppongi, Minato-ku,
Tokyo 106-0032, Japan
Roppongi Hills Keyakizaka Street
Business hours: Please refer to the store's regular business hours.

Paul Stuart Aoyama
Jan 31 (Sat) – Feb 28 (Sat), 2026

From Saturday, January 31, 2026, a POP-UP STORE will be held at Paul Stuart Aoyama, the brand’s flagship store.
Paul Stuart proposes a refined “contemporary classic style.”
Its philosophy and aesthetic sensibility are embodied in the flagship Aoyama store.
In this luxurious space where timeless elegance harmonizes with a modern sensibility, the fragrance of MAGMANIA quietly intertwines.
To dress and to scent—
both are forms of expression through which one tells their own story. In the calm flow of time in Aoyama, we invite you to fully indulge in the world of fragrance envisioned by MAGMANIA.

Dates: Jan 31 (Sat) – Feb 28 (Sat), 2026
Venue: Paul Stuart Aoyama Flagship Store
2-14-4 Kita-Aoyama, Minato-ku
Tokyo 107-0061
The Argyle Aoyama 1F
TEL: +81-3-6384-5763
Hours: 11:00 AM – 8:00 PM

Starting Thursday, January 8, 2026,
the VERMEIL par iena POP-UP STORE has launched.
This marks the brand’s first-ever simultaneous pop-up across five locations nationwide, including Tokyo.

We have received many inquiries asking, “Is there a place where we can try the fragrances?”
At last, we are delighted to offer an opportunity for more people to experience MAGMANIA in person.

We invite you to take this opportunity to discover your own encounter with the scents of MAGMANIA.

VERMEIL par iena Nihonbashi Takashimaya S.C.
2F, New Building, Nihonbashi Takashimaya S.C.
2-5-1 Nihonbashi, Chuo-ku, Tokyo 103-0027

VERMEIL par iena Nagoya Matsuzakaya
4F, Matsuzakaya Nagoya
3-16-1 Sakae, Naka-ku, Nagoya 450-8430

VERMEIL par iena Tenjin VIORO
2F, Tenjin VIORO
2-10-3 Tenjin, Chuo-ku, Fukuoka 810-0001

VERMEIL par iena Nagoya TGM
Takashimaya Gate Mall Tower, Unit 315
6-1 Nakagawa-higashi, Maeshinden, Minato-ku, Nagoya 455-0037

VERMEIL par iena Daimaru Shinsaibashi
4F, Main Building, Daimaru Shinsaibashi
1-7-1 Shinsaibashisuji, Chuo-ku, Osaka 542-0071

Starting Thursday, December 18, 2025,
following the Ginza event, we will host a POP-UP STORE at Daikanyama TSUTAYA BOOKS.
Located on the newly opened Beauty & Wellness floor on the 2nd floor of Building No.1,
we invite you to enjoy an encounter with the scents of MAGMANIA.

Date: From Thursday, December 18, 2025
Location: Daikanyama TSUTAYA BOOKS, Building No.1, 2F Beauty & Wellness Floor

17-5 Sarugakucho, Shibuya-ku, Tokyo 150-0033
TEL: 03-3770-2525
Opening Hours: 09:00–22:00

Starting December 1, 2025 (Mon), MAGMANIA will open its very first POP-UP STORE at Ginza Tsutaya Books (GINZA SIX 6F).

On the same day, sales of all five MAGMANIA Eau de Parfums will also begin. This special occasion brings together the complete fragrance lineup—an opportunity to experience all five scents.

Dates: December 1 (Mon) – 28 (Sun), 2025
Location: Ginza Tsutaya Books
GINZA SIX 6F, 6-10-1 Ginza, Chuo-ku, Tokyo 104-0061
TEL: 03-3575-7755
Business Hours: 10:30–21:00

MAGMANIA is a fragrance brand launched in 2025 under the theme “A world of scents that liberate the senses and instincts.” Just as you enjoy choosing your daily outfits, we want you to enjoy fragrance as a fashion item—another way to express your individuality. With that vision, we create new experiences of scent.

As a brand produced by the creative company Diamond Heads, MAGMANIA also explores translating olfactory sensations into visual expression. The brand’s imagery and the scents of the 1st collection “AFTERCOLORS” are expressed through the works of six photographers. We invite you to experience the world of MAGMANIA visually as well.

The 1st collection AFTERCOLORS is themed around “wearing sensual hues,” featuring five smoky, musky Eau de Parfums. Complex, ambiguous, deep, warm, and refined, each fragrance carries a sophisticated sense of depth. As fashion items for the modern adult, these scents bring allure and richness to your everyday life.