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How Scent Moves the Mind Aesthetic Psychology Perspective on MAGMANIA AFTERCOLORS

Psychologist of Aesthetic Psychology Jan Mikuni

Bringing meaningful moments into everyday life—moments when scent stirs our mind.
With MAGMANIA’s mission to create “a world of fragrance that awakens the senses and instinct,” this column series explores the mysterious power of scent—how it unlocks memory, moves emotion, and even shifts our mood—together with aesthetic psychologist Jan Mikuni. With this collaboration, we delve into the science of scent and its role in shaping our daily experience. Through fragrance, we hope to add richer colors to your everyday life.