Now, let’s take a moment to observe my own aesthetic experience with the five fragrances in AFTERCOLORS.
First of all, they all left me with the same intriguing impression:
“It feels familiar… and yet I’ve never smelled anything like it before.”
Take Dusky Rose, for example. It carries the unmistakable warmth of a classic rose, yet at the same time, it is unlike any rose I’ve never encountered. This gently elusive quality is reflected in the names of the AFTERCOLORS scents—Dusky, Misty, Foggy, Faded, Veiled.
Each fragrance feels soft and blurred around the edges, wrapped in a quiet mystery that seems to slip away just as you try to grasp it. Interestingly, each scent felt as if it carried multiple colors. As I smelled them, faint images surfaced in my mind—like shades of pink, pale blue, and soft yellow gently melting together on a canvas, tinged with a touch of nostalgia.
Although they all share this airy, elusive atmosphere, each fragrance is distinct and utterly unique. I often enjoy fragrances as part of my fashion—something that expresses who we are. I can imagine the AFTERCOLORS scents could enhance this playfulness: choosing different scents for different moods, moments, or even versions of ourselves. Enjoying fragrance as a form of “style” captures MAGMANIA’s vision perfectly.
As I researched the world of scent for this column, I realized once again how fascinating fragrance can be. The first time I smelled AFTERCOLORS, even though the scents were new to me, they instantly called up vivid images—colors, scenes, and even a sense of “the self I want to be.”

It felt like a direct sensory form of communication—sometimes even visual. A moment that made Proust’s words feel almost literal.

A scent that resonates with sight, stirring our mind…
It was, in every sense, an experience of MAGMANIA’s world.

We’re now approaching the end of this column—how was your journey?

This time, I introduced only a small glimpse into the psychology of scent. As reflected in both my own research and in MAGMANIA’s philosophy, fragrance has the power: it touches our memories and emotions, speaking directly—sometimes visually—to our instincts. Scent brings aesthetic experiences into our everyday life, coloring our days and helping shape the version of ourselves we hope to become.
So—What colors will AFTERCOLORS add to your life?

Our journey into the mysteries of scent has only just begun.